The FinTech revolution. UX as a key driver for establishing trust

With the advent of open banking, traditional market players have become increasingly challenged by FinTech start-ups that leverage digital technologies to meet the next-generation customer experience.

This new generation has higher expectations from digital finance and will seek more responsible, reassuring, personalised, and seamless solutions if the UX doesn’t resonate with their head and heart.

At Star, our team of Fintech and design experts has conducted an internal study to investigate the role of trust and how a well-executed UX can help to create an engaging relationship with a financial services provider.