MCBW START UP Design Methods for Researchers and Scientists

The workshop will introduce design methods and tools in order to enable researchers interested in founding a company to translate their research into visionary concepts for the built environment.

We will discuss the hurdles and potentials of existing use cases in urban environments, including issues of sustainability, and deal with topics such as vision & mission, value proposition, usage context analysis, impact and corporate identity. The aim is to encourage researchers to take a first step towards the entrepreneurial world through design-driven approaches.

9:30 am - 10:30 am Public impulse lecture / Kick-off
10:30 am - 1:30 pm Workshop upon registration