Brand Design Master Class

Our attitude towards mobility will change fundamentally. Technology and climate change require new solutions and new behaviors.

Together with Volkswagen, a team of design and communications agencies is working on the mobility brand for the digital society. The Volkswagen rebranding is one of the biggest in the industry worldwide.

We show how Powerhouse applied new agile and interconnected work processes - and in record time of only nine months, the Volkswagen New Brand Design was developed, discussed, documented and implemented. The result is a future-proof system that fits the new interaction patterns of a digital society.